In recent years, scholars have shown the fruitfulness of linking Peirce’s speculative rhetoric with the rhetorical tradition—which can be broadly construed as the art, time and again rediscovered and refined, of rendering discourses eloquent and persuasive. They have suggested many ways in which the historical development of rhetoric sheds light on the third branch of Peirce’s semiotic and further pointed out many contributions Peirce makes in turn to the field of rhetoric. However, with the notable exception of Colapietro, these authors (...) have focused almost exclusively on questions of method and discovery. They have... (shrink)